You’ve written great website content, built a social media following, and sent email blasts—but what happens when customers visit your site, only to find it won’t load? In a world where people are used to lightning fast speeds, every extra nanosecond your website takes to load on a customer’s phone or computer is a strike against your company. And with so many competitors just a click away, it’s easy for customers to lose interest and visit those sites instead. With our technical SEO (search engine optimization) services, you can ensure your website is always up to par and responsive.

How Technical SEO Affects Your Business

The primary objective of technical SEO is to keep your website compatible with search engine regulations. That means it’s easier for search engines to crawl and index your pages, allowing them to be shown at the top of user search results. A technical SEO audit would include an assessment of a site’s coding and other factors that could be affecting the search engine’s ability to crawl pages.

How does this factor into the loading time of a site? Good question. As smart phone searches have begun to rival and even outpace desktop searches, sites like Google are prioritizing the mobile experience. That means websites that load quickly and look great on mobile devices are more likely to get top marks.

If your website loads too slowly, is full of redirects, or has other coding issues, Google will take note and place it below sites that do load quickly. Without this organic traffic, you could be missing out on a huge portion of potential leads - a major problem that can be fixed with our technical SEO services.

How We Use Technical SEO to Optimize Your Site

With so many business sites vying for attention on search engines, the technical aspects of your business’s website must be optimized for SEO. Our marketing experts have an in-depth understanding of technical SEO, its best practices, and the factors search engine algorithms are looking for when ranking sites. We ensure your website provides a great experience for the human customer and appeals to search engine crawlers.

Some common technical SEO issues we find and fix include:

• Duplicate Content: Any duplicate content gets flagged by Google and docks your site’s rankings. We’ll find and remove any duplicate content on your site.
• Broken Links: Any links that redirect to a broken page or links that don’t work at all will reduce your site’s ranking, so we’ll remove or fix them as needed.
• No Mobile Optimization: If your site isn’t optimized for mobile, you’re missing out on most online searches. We’ll optimize your site from top to bottom, so your users get a great mobile experience.
• Slow Loading Speed: We’ll compress images, resolve coding errors, and take other steps to make your site load as fast as possible, whether it’s on a mobile phone or a desktop.

Discover Our Technical SEO Services Today!

Don’t let something as simple as a slow loading speed or a broken link keep your website from reaching your audience. At Salem Surround, our technical SEO services have helped local and national businesses get rid of what doesn’t work and optimize their sites for SEO. No matter how large or small your business, a fast-loading, bug-free website is an indispensable tool for navigating the digital landscape. If you’re ready to take advantage of everything technical SEO can do for your business, don’t wait—contact us today to schedule your site audit!